Consumer Case Studies

Challenge:
Biologic brand wanted to reach people interested in Crohn’s Disease with a product message.

Solution:
Ran banners and text links on websites throughout the EHS Network.

Results:

Consumer Scenario #2

Challenge:
Pharmaceutical brand wanted to reach people interested in ulcerative colitis and have them sign up for meetings in specific geographic areas.

Solution:
Ran a sponsorship campaign on HealingWell.com.

Results:

• Achieved goal in half the time expected
• Received 299 clicks in 1.5 months
• 0.20% CTR
• Awarded “Best Digestive Disorder Campaign” from EHS

Consumer Scenario #3

Challenge:
Pharmaceutical brand wanted to reach people interested in HIV treatment with a product message.

Solution:
Ran a two-month banner campaign on a targeted, condition-specific website in the EHS Network.

Results:

Consumer Scenario #4

Challenge:
Pharmaceutical brand wanted to reach people interested in migraine treatment.

Solution:
Ran banners on websites throughout EHS Network.

Results:

Consumer Scenario #5

Challenge:
Pharmaceutical brand wanted to reach people interested in cystic fibrosis with a product message.

Solution:
Ran banners on targeted, condition-specific Web pages in the EHS Network.

Results:

Consumer Scenario #6

Challenge:
Pharmaceutical brand wanted to reach people interested in epileptic seizure medication.

Solution:
As part of a lifestyle media buy, ran banners as Run of Health across the entire EHS Consumer Network.

Results:

Consumer Scenario #7

Challenge:
Pharmaceutical brand wanted to reach people interested in schizophrenia treatment.

Solution:
Ran banners on Mental Health Channel and as Run of Health across the EHS Consumer Network.

Results:

• 0.92% CTR
• 0.80% CTR on banners in Mental Health Channel
• 1.07% CTR in Run of Health
• Awarded “Best Performing Mental Health Campaign” from EHS

Consumer Scenario #8

Challenge:
New device brand wanted to reach Internetwork Operating System (iOS) users to promote and increase online purchases. The goal was to increase purchases of the device which needs to be used along with iPhone/iTouch or iPad.

Solution:
Ran banner ads targeted to iOS users only within condition-specific areas.

Results:

• CTR average: 1.19%
• Achieved highest number of purchases from all online campaigns
• EHS is averaging higher than standard CTR rate (average for iPhones is .37% ~ MediaMind Summer 2011 Study)