The Premium Network Effect
eHealthcare Solutions is a different kind of advertising network. Our premium design gives marketers all the benefits of working with a network – and overcomes all the typical shortcomings.
The “network effect” is commonly thought of as the ability to offer marketers strong audience reach through a single point-of-contact, which aids in campaign targeting and optimization. And EHS certainly offers that.
In addition, unlike most other advertising networks, EHS has also developed a way to eliminate the three most common reasons for avoiding the use of an ad network, as identified in Collective Media’s “2009 Ad Network Study” provided to eMarketer on May 5, 2009. EHS is known for its transparency in delivering targeted and advertiser controlled placements on trusted websites with high-quality content in the pharmaceutical/healthcare vertical.
| Understanding Ad Networks | |
| Basic Network Model | Premium Network Model (includes basic) |
|---|---|
| Aggregated Reach | Placement control |
| Targeting | Buy Transparency |
| Optimization | High-quality content/Premium publishers |
| Exposure control (frequency capping) | Maximized efficiency |
| Single point-of-contact | Exclusive options |
| Maximized media spend (fewer billable hours) | |
A Network Designed to Meet Media Buyers’ Needs
The EHS Premium Network gives advertisers everything they’re looking for.
- Highly targeted audiences
- Transparent media buys
- Quality content on trusted websites
- Trackable success
- Strategic advice and tactical support
- Experience in digital healthcare marketing