100% Share of Voice Advertising Vehicles

Email Targeting, Newsletters, and Electronic Tables of Contents (eTOCs)

eHealthcare Solutions offers the ability to reach out to physicians, healthcare professionals, and consumers through multiple opt-in email lists developed by the sites within our Network. eTOCs from leading medical journals provide the current table of contents to the physician’s inbox along with your ad, often before the print edition arrives. Advertisements accompany requested information that has high value to readers and also provides high-value impressions.

Site Sponsorships

eHealthcare Solutions may recommend a more in-depth sponsorship program with a participating publisher, in order to build trust and rapport between your brand and its target audience. Given the right circumstances, a sponsorship can be more appropriate, denote exclusivity and demonstrate support for the specialty or target audience. These opportunities arise when we identify a particular site, site tool or content area that reaches your target audience in an exceptional way.  They can include:

• Corporate Icons
• Product Icons
• “Supported by” taglines
• Integrated content with the publisher’s website
• Pre-paying of subscription fees
• Interstitials (a page displayed between two content pages)

Roadblocks

Roadblocks give an advertiser premium positioning on the home page of a site. They are often used to launch branding initiatives, announce new indications or powerfully increase share of voice.

A roadblock consists of multiple ads served on a single page. The advertiser “owns” all available real estate on the site’s home page for a set period of time (typically a week or a month, based on the publication’s print schedule).

Interstitial Advertising

Interstitials are single full-page advertisements that appear as a transitional page between two pages, usually on the path to high-value content or editorial. Interstitial are exclusive opportunities that provide higher levels of performance and engagement versus standard placement within the sites.

Content Distribution and Microsites

When a publisher’s policies allow, we can push content out across the eHealthcare Solutions Network in two ways: Branded content microsites or unbranded disease-state resource or education centers.

Custom-content microsites are small websites hosted by us, but branded however you choose. The unique feature of this program is the opportunity to deliver your content in association with key online publishing partners who reach your target audiences with notable frequency and credibility.

These are priced based on a guaranteed number of visitors. Traffic drivers from our Network usually include the following pull mechanisms:

• Links on specific targeted channel
• Directory listings
• Disease center listings
• Unbranded banners and links throughout network
• Available open newsletter opportunities throughout network
• Paid keywords against expanded client target list of keywords

EHS Supported Ad Sizes

We support several “IAB Standard” ad sizes and continuously expand the list of supported ad sizes. See the list of the banners, buttons, tiles, and skyscrapers currently supported on the EHS Network (right).

Each publisher maintains control over the sizes and placements displayed on its site(s). Depending on the publisher, other advertising opportunities may be available. Please contact your EHS Sales Representative for information on custom requests.