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Ad Agencies Are ‘Cockroaches Not Dinosaurs’

March 15, 2018 (YouTube)

While this may initially sound like an unflattering headline, Brian Wieser, Senior Research Analyst at Pivotal Research Group, is actually talking about agencies resiliency through this period of disruption. Watch the interview, he states, “They [agencies] will outlast us all, they will evolve and they will find new niches…new industries… they [agencies] have more entrepreneurial capacity than even most companies in Silicon Valley.” With Tom Keene and Francine Lacqua on Bloomberg Surveillance. The creative and entrepreneurial people survive creative destruction as they see and seize opportunities in change, as many of our agency partners are doing today.

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