Premium Advertising Network
The eHealthcare Solutions Premium Network Effect
The benefits of a basic network: Strong audience reach through a single point-of-contact, which aids in campaign targeting and optimization.
- 100% Transparency: You know all the placements where your ads appear
- High-quality content: Ads appear within areas of relevant content
- Advertiser controlled: Flexibility to create unique and custom sponsorships
- Controlled reach: Deliberate and optimized exposures
The Advantages of a Premium Advertising Network
Traditionally, advertising networks have sold advertising on many websites, giving ad buyers broad reach across multiple sites through one purchase. This has its advantages – and also drawbacks:
- Advertisers can access a large inventory of available impressions by running ads on hundreds or thousands of sites at a time
- The advertising is usually low-cost
- Advertisers typically have little knowledge of – or control over – specific placements
eHealthcare Solutions created a different model: The premium advertising network. In addition to providing a single point-of-contact for reaching a wide audience:
- The Network includes only high-quality, highly credible websites
- Advertisers get a completely transparent view of the Network, and control of where their ads are placed
- Advertisers also gain strategic opportunities beyond basic banners and text ads
- Our digital and healthcare expertise provides value to our strategic partnerships
- By providing greatly enhanced value to advertisers, the Network enables members to earn more from their digital content
| Understanding Ad Networks | |
| Basic Network Model | Premium Network Model |
|---|---|
| Aggregated reach | Aggregated reach |
| Targeting | Targeting |
| Optimization | Optimization |
| Exposure control (frequency capping) | Exposure control (frequency capping) |
| Single point-of-contact | Single point-of-contact |
| Maximized media spend | Maximized media spend |
| Placement control | |
| Buy transparency | |
| High-quality content/Premium publishers | |
| Maximized efficiency | |
| Exclusive options | |
| Transparency | |