Premium Advertising Network

The eHealthcare Solutions Premium Network Effect

The benefits of a basic network: Strong audience reach through a single point-of-contact, which aids in campaign targeting and optimization.

  • 100% Transparency: You know all the placements where your ads appear
  • High-quality content: Ads appear within areas of relevant content
  • Advertiser controlled: Flexibility to create unique and custom sponsorships
  • Controlled reach: Deliberate and optimized exposures

The Advantages of a Premium Advertising Network

Traditionally, advertising networks have sold advertising on many websites, giving ad buyers broad reach across multiple sites through one purchase. This has its advantages – and also drawbacks:

  • Advertisers can access a large inventory of available impressions by running ads on hundreds or thousands of sites at a time
  • The advertising is usually low-cost
  • Advertisers typically have little knowledge of – or control over – specific placements

eHealthcare Solutions created a different model: The premium advertising network. In addition to providing a single point-of-contact for reaching a wide audience:

  • The Network includes only high-quality, highly credible websites
  • Advertisers get a completely transparent view of the Network, and control of where their ads are placed
  • Advertisers also gain strategic opportunities beyond basic banners and text ads
  • Our digital and healthcare expertise provides value to our strategic partnerships
  • By providing greatly enhanced value to advertisers, the Network enables members to earn more from their digital content
Understanding Ad Networks
Basic Network Model Premium Network Model
Aggregated reach Aggregated reach
Targeting Targeting
Optimization Optimization
Exposure control (frequency capping) Exposure control (frequency capping)
Single point-of-contact Single point-of-contact
Maximized media spend Maximized media spend
Placement control
Buy transparency
High-quality content/Premium publishers
Maximized efficiency
Exclusive options
Transparency