Management Staff
- R.J. Lewis, President & CEO
- Daniel Corcoran, Executive Vice President
- Mike Koller, Vice President, Finance
- Michele Trichter, Senior Vice President, Consumer Solutions
- Lars Jorgensen, Senior Vice President, Professional Solutions
- Jo Elynn Cook, Director of Marketing
R.J. Lewis, President & CEO
R.J. Lewis has served the pharmaceutical industry for his entire career. He is the President and CEO of eHealthcare Solutions (EHS), the first vertical Internet advertising network in healthcare, which he started in 1999. Today, eHealthcare Solutions is a Premium Advertising Network serving both advertisers and publishers in the digital healthcare marketplace. EHS exclusively represents the advertising, sponsorship, email, and mobile opportunities of more than 75 high-quality digital publishers in the pharmaceutical/healthcare vertical. The Network delivers high-value exposures and engagement for marketers with their target audiences across the many niches of the healthcare marketplace. eHealthcare Solutions delivers proven results for both advertisers and publishers.
Prior to starting eHealthcare Solutions, Mr. Lewis served as Vice President of Sales for Physicians’ Online (now part of WebMD/Medscape) and was responsible for hiring and training the pharmaceutical-focused sales force. Before that, he served as an Account Executive for Phase Five Communications, the medical education division of the Grey Healthcare Group.
In part to solve his own Network’s growth challenges, Mr. Lewis co-founded Ad-Juster in 2007. Ad-Juster is a thriving technology company based in San Diego, CA, focused on online discrepancy management and reconciliation. Every sizable online publisher serving 3rd party online advertising is challenged with the management of impression and click discrepancies between publisher-side ad servers and agency-side ad servers. Ad-Juster has over 50 blue chip online Web publishers, portals, and advertising networks licensing its discrepancy management solution.
R.J. Lewis earned his MBA in 1999 in Marketing and Information Systems from the Stern School of Business at New York University.
Daniel Corcoran, Executive Vice President
Dan leads three essential business functions at eHealthcare Solutions. He is charged with managing the company’s Business Development Group, which maintains relationships with our publishing partners. He leads the Marketing Department in actively serving both our Network publishers and our company as a whole. And he is responsible for the continual alignment of the company’s people talent in support of the company’s business objectives.
Dan joined eHealthcare Solutions in 2011 as VP, Publisher Partnerships.
In media for his whole career, Dan brings extensive industry experience to his roles at eHealthcare Solutions. His expertise in needs assessment and his well-honed listening and probative skills serve him well in all his responsibilities.
Dan came to EHS from The 356 Group where he acted as a publisher’s consultant to media companies that wanted to improve performance and strengthen their brand identities. Before that, he worked at the Nielsen Company and Advanstar Communications where, at both, he helped maximize results for underperforming brands by evolving print-centric brands to be digital-centric.
Dan attended John Carroll University and completed Harvard Business School’s Executive Leadership Program. He lives in Yardley, PA with his wife and three children.
Michael Koller, Vice President, Finance
Mike started his career at eHealthcare Solutions in 2007 as Financial Controller and rose to the rank of VP in 2010.
Prior to joining eHealthcare Solutions, Mike served as Controller for Software Quality Solutions, Inc., a leading provider of Business Technology Optimization (BTO) and IT Governance (ITG) solutions. He also has previous experience as a Senior Financial Institution Examiner with the Federal Deposit Insurance Corporation.
Mike brings extensive financial and administrative experience to eHealthcare Solutions, Inc. In addition to his financial and accounting responsibilities, he provides operational and human resource support to the organization.
Mike has a Bachelor’s Degree in Business Administration/Finance from The College of New Jersey. He lives in North Hanover, NJ, with his wife and two children.
Michele Trichter, Senior Vice President, Consumer Solutions
Michele joined eHealthcare Solutions in 2003 as an Advertising Sales Representative and has risen through the ranks to now run the advertising sales activity for the company’s Consumer Network.
Michele graduated from The Pennsylvania State University in 1990 with a Bachelor’s Degree in Marketing and Communications. She completed her Master’s in Health Administration at St. Joseph’s University in 1997, summa cum laude.
Prior to joining eHealthcare Solutions, Michele worked in sales and account management assigned to pharmaceutical companies for MD Net Guide. She also has past experience working in the managed care and insurance industries.
Michele specializes in providing quality customer service by valuing and developing the relationships she builds with her customers.
Currently, Michele lives in Princeton, NJ, with her daughter.
Lars Jorgensen, Senior Vice President, Professional Solutions
A member of the eHealthcare Solutions Advertising Sales Team since 2006, Lars now runs the sales activities for the company’s Physician/HCP Network.
Lars graduated with an MBA from the Copenhagen Business School in Denmark. After writing his thesis on online marketing within the U.S. pharmaceutical industry, he permanently moved to the states where he joined Intellexchange, an Internet start-up, as a Corporate Sales Manager.
After three years in IT sales, Lars joined eHealthcare Solutions with a solid foundation of sales experience and is now focused on Pharma/Agency clients as well as other clients within the medical industry.
As a strategic thinker, Lars is committed to the role of helping his clients reach their advertising goals however they may be defined.
Lars is fluent in four languages. He enjoys playing tennis and golf and spending time with his wife and two children in Hamilton, NJ.
Jo Elynn Cook, Director of Marketing
In 2009, Jo Elynn joined eHealthcare Solutions as Director of Marketing. She is responsible for all marketing efforts in support of the company’s Sales and Business Development teams and for the company as a whole. In addition, she works with select publishers in the Network to deliver marketing services and counsel for enhancing their digital performance.
Jo Elynn has worked in the pharmaceutical marketing industry since 1996, and in general marketing communications before that. In her career, she has worked client-side at SmithKline Beecham Pharmaceuticals in Philadelphia, and agency-side at Euro RSCG Life x2 Digital, Rosetta, Insight Interactive Group, and others. Her past roles included client strategist, strategic planner, account manager, media planner and buyer, search specialist, and CRM leader.
A 1988 summa cum laude graduate of Glassboro State College, Jo Elynn holds a Bachelor’s Degree in communications. She lives with her husband and son in Berlin, NJ.