Mobile Trends Holding Fast Q1 2015 – Q1 2016

In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that whitepaper was January 2015 – December 2016. We’ve updated the data for Q1 2016. This article will focus on mobile trends from 2015 through 2016. Tools and methods used in the analysis eHealthcare […]

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This post is in: Announcements & News from EHS

Date posted: May 9, 2016

Review of the Annual Healthcare Communications Report 2016

The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from health science industry marketers (pharma, medical device manufactueres, insurance carriers). Main Takeaways: Email remains the preferred method of communication and grows each year. In 2016, approximately 68% of participants prefer email contact. Direct […]

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This post is in: Announcements & News from EHS

Date posted: May 8, 2016

Adopting Programmatic for Healthcare & Pharma Marketers

Download the free PDF Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction cost that comes with the media planning and buying process. It does this while also increasing the efficiency of that spend, often through paying less to reach the same […]

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This post is in: Announcements & News from EHS

Date posted: April 25, 2016

Review of “IAB’s Primer for Publishers on Improving Ad Viewability”

In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will find a condensed list of best practices below. Main Takeaways: The primer suggests that it is the publisher’s responsibility to stay on the cutting edge of technological advances in viewability measurement. Furthermore, publishers […]

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This post is in: Best Practices, Online Publishing, Trends in Advertising & Publishing, Viewability

Date posted: April 4, 2016

What is Considered Duplicate Content by Google’s Panda Algorithm?

What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One variable of Panda is duplicate content. According to Google, duplicate content is made up of “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” […]

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This post is in: Best Practices, Google, Paid & Organic Search (SEM/SEO), Social Media

Date posted: March 30, 2016

Google Eliminates Right Rail PPC Ads

There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop. Do you think Google would end a program if it was making them a profit? The top 3-4 text ad spots have always been the coveted listings. The click-through-rates (CTRs) on text ads […]

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This post is in: Google, Paid & Organic Search (SEM/SEO)

Date posted: March 7, 2016

Google Releasing Another Penguin?

Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms have the potential to affect your organic search traffic from Google: Panda – Last update July 17, 2015: The Panda algorithm was rolled out for the first time in February 2011. Since then […]

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This post is in: Best Practices, Google, Paid & Organic Search (SEM/SEO)

Date posted: March 5, 2016

Google AMP: What it Means to Marketing in Healthcare / Pharma

Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker, more versatile and superior. Certainly it will be superior to the existing ways of loading the internet on mobile devices. The basic markup language behind AMP is AMP HTML. It is a stripped-down […]

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This post is in: Future of Marketing, Google, Mobile Marketing, Paid & Organic Search (SEM/SEO)

Date posted: March 2, 2016

Is Viewability Killing the Golden Goose of Loyal Audience?

Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would be seen. However, some agencies have jumped on new technology that measures “viewability” as a means to renegotiate and pay only for viewable advertising. Any time you change compensation terms in an agreement, […]

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This post is in: Display Advertising, Tools & Technologies, Trends in Advertising & Publishing, Viewability

Date posted: February 18, 2016

Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media

On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM Viewability Congress to discuss the viewability standards set by the IAB in 2015. The congress, held by the Association of Medical Media (AMM), sought to gather testimonies of key stakeholders in order to […]

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This post is in: Advertising, Announcements & News from EHS, Publishing, Viewability

Date posted: February 10, 2016

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