Diabetes In Control Joins eHealthcare Solutions

eHealthcare Solutions (EHS) is proud to announce Diabetes In Control has signed a multi-year exclusive site representation agreement as a partner in our Physician/HCP Network. Diabetes in Control is an online resource for medical professionals to help increase understanding of the care and treatment of their patients with diabetes. In addition to an extensive library of […]

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This post is in: Announcements

Date posted: April 22, 2014

The “new normal” for marketers – the confusing marketing landscape

As the discipline of marketing itself gets disrupted by digital, there is a new normal when it comes to available marketing tools and services.  Unfortunately for the marketer, it’s not an easy adaptation that you can simply delegate to your agency.  There are a lot of new vendors, partners and services to be familiar with. […]

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This post is in: News

Date posted: August 25, 2014

eHealthcare Solutions is “Marketer’s Best Friend”

EHEALTHCARE SOLUTIONS NAMED PM360 PHARMA CHOICE WINNER  FOR BEST SELF PROMOTION PRINT “MARKETER’S BEST FRIEND” Ewing, NJ  1/24/2014— PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named eHealthcare Solutions as a Pharma Choice Bronze winner in the Print Self-Promotion Category. Orchestrated by Rob Carmignani, JoElynn Cook […]

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This post is in: Advertising, Announcements, News, Traditional Advertising

Date posted: January 24, 2014

Could clickable paper save the print industry?

Here’s an interesting innovation that could add some new life into print, while killing the QR code.   Why print a seperate computer readable QR code, when computers are learning to read better every day (and recognized any unique pattern).  Could this innovation save print, or at least breathe in some new life?  Perhaps.  It […]

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This post is in: Future of Marketing, Measurement, Mobile, Traditional Publishing

Date posted: January 10, 2014

November 2013 comScore Update

The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare vertical Ranked #1 for digital reach to physicians/HCPs Nearly 4x the reach of the closest competitor Nearly 3x the reach of the next four competitors combined Highly active and engaged audiences 7.6 million unique monthly visitors 79 million total […]

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This post is in: Publishing

Date posted: December 10, 2013

2013 Predictions

In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog.  So here they are (unedited from original writing) for reference.  How’d I do?   So what does 2013 have in store? Here are my top 10 prediction for what to look out […]

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This post is in: Data & Trends, Future of Marketing

Date posted: November 29, 2013

Clients are bypassing agencies to buy programmatically… and will continue to do so

A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so, bypassing their ad agencies entirely. This reinforces my various posts that speculate that the advertising agency […]

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This post is in: Ad Exchanges, Data & Trends, Future of Marketing, Marketing, News, Programmatic RTB

Date posted: November 20, 2013