A Bold New Way to Pipeline Drug Research

  Roger Stein, a senior lecturer in finance at MIT’s Sloan School of Management and research affiliate at the MIT Laboratory for Financial Engineering, gave a TED Talk describing a new financial model he and some colleagues at MIT have been developing to make drug funding more feasible. He describes how drug funding is a […]

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This post is in: Best Practices

Date posted: July 22, 2016

Brexit: Market Predictions for the Pharmaceutical Industry

THE STORY The UK’s historic decision to leave the EU has been the leading economic and political topic trending this summer. The Brexit has thrown British politics and world markets into a frenzy and everyone around the globe is closely following how the English government will execute the separation. The Brits epic vote to leave […]

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This post is in: Future of Marketing

Date posted: July 15, 2016

Top 5 Trends in Physician & Pharma Advertising

It is well-known that pharma is slow to adopt new advertising technologies. This is tied to the slow moving process for advertising approval based on FDA regulations. However, over the last few years, the following techniques are gaining popularity in healthcare advertising. Mobile – Mobile is the primary new opportunity for advertisers looking to reach […]

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This post is in: Best Practices, Future of Marketing, Trends in Advertising & Publishing

Date posted: July 5, 2016

100% Viewability: Is it Really the Best Bang for Your Buck?

The advent of data-driven digital advertising has presented marketers with unprecedented opportunities to engage with their audiences in more efficient and effective ways. Campaign managers are seeking high quality advertising experiences for brands, publishers, and audiences alike. While the rapid-growth of data-driven digital advertising has enabled marketers to measure fraud, malware, security, and viewability issues […]

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This post is in: Viewability

Date posted: July 1, 2016

What motivates employees in the workplace?

http://www.ted.com/talks/dan_pink_on_motivation?language=en Ted Talk:  The puzzle of motivation Career analyst Dan Pink examines the puzzle of motivation, starting with a fact that social scientists know but most managers don’t.  Traditional rewards aren’t always as effective as we think.  Dan Pink introduces ‘The Candle Problem’.  The Candle Problem involves individuals using their knowledge and creativity to find […]

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This post is in: Best Practices

Date posted: June 30, 2016

The Super Seven Trends Shaping the Future of Digital Advertising

Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June 1, 2016. In her presentation, which is considered one of the most closely followed reports of the tech industry, she stressed how mobile ad revenue is far exceeding desktop-based ad revenue. She underscored […]

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This post is in: Advertising, Future of Marketing, Mobile Marketing, Trends in Advertising & Publishing

Date posted: June 22, 2016

Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?

Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change the landscape. With the widespread availability of various technological platforms, mobile phone use seems to be at the forefront. 52% of physicians say they use their mobile device to access data.1 So, if […]

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This post is in: Announcements & News from EHS

Date posted: June 6, 2016

What Does Programmatic Mean for Sales Reps?

Programmatic buying is one of the most talked about topics in the world of digital marketing. Before I dive into the importance of programmatic ad buying and its positive impact on your business’ future, let me explain to you what it exactly is. In a nutshell, programmatic buying is the use of real time software […]

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This post is in: Announcements & News from EHS

Date posted: June 5, 2016

New IMS Report Reveals Global Cancer Drug Spending to Exceed $150 Billion by 2020

Cancer is one of the most prevalent diseases worldwide and its high fatality rates continue to be disconcerting for all friends and families impacted by the disease. With every new development in the fight against cancer, the financial backing for new therapies and research increases, in pursuit of ultimately curing the disease. According to IMS […]

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This post is in: Announcements & News from EHS, Trends in Advertising & Publishing

Date posted: June 3, 2016

Mobile Trends Holding Fast Q1 2015 – Q1 2016

In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that whitepaper was January 2015 – December 2016. We’ve updated the data for Q1 2016. This article will focus on mobile trends from 2015 through 2016. Tools and methods used in the analysis eHealthcare […]

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This post is in: Announcements & News from EHS

Date posted: May 9, 2016

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