eHealthcare Solutions (EHS) is proud to announce Diabetes In Control has signed a multi-year exclusive site representation agreement as a partner in our Physician/HCP Network. Diabetes in Control is an online resource for medical professionals to help increase understanding of the care and treatment of their patients with diabetes. In addition to an extensive library of […]
A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there is some merit to the authors piece, this is a little too negative in my opinion, and doesn’t bring the balances perspective that is required of a publication like the NYT. How about […]
I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite. We took this interview and broke it into two parts for viewing on the site. Watch and enjoy and please feel free […]
With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013. MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders. There is also a great list of the top […]
As the discipline of marketing itself gets disrupted by digital, there is a new normal when it comes to available marketing tools and services. Unfortunately for the marketer, it’s not an easy adaptation that you can simply delegate to your agency. There are a lot of new vendors, partners and services to be familiar with. […]
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few dollars in just a matter of hours. But what about buying Facebook ads themselves? How much are you spending here, and what exactly are you getting. This is an interesting video that illustrates […]
Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites. Premium publishers are being affected as well, and it is not helping their revenues. What impacts have you seen? What are you doing about it?
EHEALTHCARE SOLUTIONS NAMED PM360 PHARMA CHOICE WINNER FOR BEST SELF PROMOTION PRINT “MARKETER’S BEST FRIEND” Ewing, NJ 1/24/2014— PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named eHealthcare Solutions as a Pharma Choice Bronze winner in the Print Self-Promotion Category. Orchestrated by Rob Carmignani, JoElynn Cook […]
Care to comment and be bold enough to put it in writing?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate computer readable QR code, when computers are learning to read better every day (and recognized any unique pattern). Could this innovation save print, or at least breathe in some new life? Perhaps. It […]