The Super Seven Trends Shaping the Future of Digital Advertising

Mary Meeker presented her annual Internet Trends slide deck, featuring the mobile boom in marketing, at Recode’s 2016 Code Conference on June 1, 2016. In her presentation, which is considered one of the most closely followed reports of the tech industry, she stressed how mobile ad revenue is far exceeding desktop-based ad revenue. She underscored […]

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This post is in: Advertising, Future of Marketing, Mobile Marketing, Trends in Advertising & Publishing

Date posted: June 22, 2016

Pharma Advertisers: Are You Being Left Behind as HCPs Go Mobile?

Doctors and healthcare professionals historically have been slow to adapt to new technology, yet the benefits of using mobile advertising could change the landscape. With the widespread availability of various technological platforms, mobile phone use seems to be at the forefront. 52% of physicians say they use their mobile device to access data.1 So, if […]

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This post is in: Announcements & News from EHS

Date posted: June 6, 2016

What Does Programmatic Mean for Sales Reps?

Programmatic buying is one of the most talked about topics in the world of digital marketing. Before I dive into the importance of programmatic ad buying and its positive impact on your business’ future, let me explain to you what it exactly is. In a nutshell, programmatic buying is the use of real time software […]

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This post is in: Announcements & News from EHS

Date posted: June 5, 2016

New IMS Report Reveals Global Cancer Drug Spending to Exceed $150 Billion by 2020

Cancer is one of the most prevalent diseases worldwide and its high fatality rates continue to be disconcerting for all friends and families impacted by the disease. With every new development in the fight against cancer, the financial backing for new therapies and research increases, in pursuit of ultimately curing the disease. According to IMS […]

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This post is in: Announcements & News from EHS, Trends in Advertising & Publishing

Date posted: June 3, 2016

Mobile Trends Holding Fast Q1 2015 – Q1 2016

In January 2016, eHealthcare Solutions published 2016 Benchmarks for U.S. Healthcare Publishers & Advertisers. The date range for the data in that whitepaper was January 2015 – December 2016. We’ve updated the data for Q1 2016. This article will focus on mobile trends from 2015 through 2016. Tools and methods used in the analysis eHealthcare […]

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This post is in: Announcements & News from EHS

Date posted: May 9, 2016

Review of the Annual Healthcare Communications Report 2016

The Annual Healthcare Communications Report 2016 by HealthLink® surveyed 760 physicians and nurse practitioners to determine their preferred method of communication from health science industry marketers (pharma, medical device manufactueres, insurance carriers). Main Takeaways: Email remains the preferred method of communication and grows each year. In 2016, approximately 68% of participants prefer email contact. Direct […]

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This post is in: Announcements & News from EHS

Date posted: May 8, 2016

Adopting Programmatic for Healthcare & Pharma Marketers

Download the free PDF Programmatic media buying creates an opportunity for marketers to increase the effectiveness of their media spend by reducing much of the friction cost that comes with the media planning and buying process. It does this while also increasing the efficiency of that spend, often through paying less to reach the same […]

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This post is in: Announcements & News from EHS

Date posted: April 25, 2016

Review of “IAB’s Primer for Publishers on Improving Ad Viewability”

In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will find a condensed list of best practices below. Main Takeaways: The primer suggests that it is the publisher’s responsibility to stay on the cutting edge of technological advances in viewability measurement. Furthermore, publishers […]

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This post is in: Best Practices, Online Publishing, Trends in Advertising & Publishing, Viewability

Date posted: April 4, 2016

What is Considered Duplicate Content by Google’s Panda Algorithm?

What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One variable of Panda is duplicate content. According to Google, duplicate content is made up of “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” […]

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This post is in: Best Practices, Google, Paid & Organic Search (SEM/SEO), Social Media

Date posted: March 30, 2016

Google Eliminates Right Rail PPC Ads

There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop. Do you think Google would end a program if it was making them a profit? The top 3-4 text ad spots have always been the coveted listings. The click-through-rates (CTRs) on text ads […]

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This post is in: Google, Paid & Organic Search (SEM/SEO)

Date posted: March 7, 2016

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