Medical publishers eye new ad viewability rules

MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective is that professional medical content differs from other online advertisers, such as the consumer packaged goods and automotive sectors. β€œIt is distinguished from general web content in many ways, including in its scarcity […]

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This post is in: Announcements & News from EHS

Date posted: January 28, 2016

PM360 Transcript of Rountable on RESULTS: The Future of Pharmaceutical Marketing

Check out Kathleen M. Gilligan’s transcript of the PM360 roundtable on RESULTS: The Future of Pharmaceutical Marketing. Mark Weiss, Director, Multi-Channel Marketing – Digital Hub Lead at Bristol-Myers Squibb, moderates. Here are some snippets of the transcript: Scott Weintraub: With all of the change occurring in healthcare, I found it very frustrating that many pharmaceutical […]

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This post is in: Announcements & News from EHS

Date posted:

PM360 Roundtable Webinar

Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now. Marc Weiss, Director of Multichannel Marketing at Bristol-Myers Squibb, moderates. Discussion points include: 1. Regional Marketing Approach – analyzing sales performance based on geography, population and other demographics in order to discover the […]

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This post is in: Advertising, Future of Marketing, Publishing, Trends in Advertising & Publishing

Date posted: January 13, 2016

2016 Benchmarks for U.S. Healthcare Publishers and Advertisers

Download the free PDF With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set by the Media Rating Council (MRC). Through various roundtables, articles, and webinars, the healthcare advertising industry has been trying to keep pace with MRC standards. Stakeholders include healthcare publishers, […]

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This post is in: Advertising, Data & Measurement, Mobile Marketing, Publishing, Trends in Advertising & Publishing, Viewability

Date posted: January 12, 2016

PM360 features eHS ConferenceInsider as a top innovative product of 2015

PM360 top innovative products of 2015 are out and eHealthcare Solutions’ ConferenceInsider makes the cut. eHealthcare Solutions (EHS) ConferenceInsider is a comprehensive, multichannel, three-month digital program that makes it easier for life science marketers to deliver a brand message in conjunction with a key healthcare industry conference in alignment with their target audience. Read the […]

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This post is in: Announcements & News from EHS, Display Advertising, Online Publishing

Date posted: December 16, 2015

The New Dynamics of Healthcare Marketing – Personalizing and Targeting

From RESULTS, Chapter 2, Digital Marketing The Conservative Mentality in Pharma Marketing is Slowly Changing The pharma industry is an example of conservative forces that are trying to protect a franchise. At a recent digital pharma conference, an executive of a major pharmaceutical company stood during the closing session to say essentially this: My head […]

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This post is in: Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: December 8, 2015

AMA’s Ban on DTC Advertising could Push Pharma into Custom Digital Solutions

Concerns over escalating drug prices has prompted the American Medical Association (AMA) board to vote in support of banning direct to consumer advertising for prescription drugs and medical devices. The AMA is concerned about the growth in pharma advertising driving an unnecessary demand for brand name drugs. The association is also worried that anti-competitive behavior […]

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This post is in: Advertising, Traditional Advertising, Trends in Advertising & Publishing

Date posted: December 4, 2015

What is header bidding?

Using header tags, or header bidding, to replace the waterfall placement of managing feed partners is a powerful way to boost remnant ad space revenue by getting advertisers to compete in a truer auction over your impressions. In essence header bidding moves the auction from a second price auction (whereby the winning buyer wins, but […]

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This post is in: Ad Exchanges & Programmatic, Advertising, Best Practices, Header Bidding, Online Publishing, Tools & Technologies, Trends in Advertising & Publishing

Date posted: December 3, 2015

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