Congratulations to EHS President & CEO, R.J. Lewis, who was named one of the 100 Most Inspiring People in the Life Sciences Industry by PharmaVOICE.
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog. So here they are (unedited from original writing) for reference. How’d I do? So what does 2013 have in store? Here are my top 10 prediction for what to look out […]
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so, bypassing their ad agencies entirely. This reinforces my various posts that speculate that the advertising agency […]
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]
Read the Trenton Times article about eHealthcare Solutions and Ad-Juster, which recently earned a spot in Inc. Magazine’s list of the Fastest Growing Companies in America.
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare vertical Ranked #1 for digital reach to physicians/HCPs More than 3x the reach of the closest competitor Nearly 2.5x the reach of the next four competitors combined Highly active and engaged audiences 8 […]
Interesting article that I’m sure will cause some discussion. The reality is that as tools evolve that measure viewability (is the ad actually being seen on the page), advertisers are pushing ad networks and publishers alike to delivery on this new metric. The classic example is the below the fold ad impression that never sees […]
Great little fun video on knowing your analytics
R.J. during Ad Week at the Ad Monster’s Ad Ops conference, giving a talk on the challenges that 3rd party discrepancies cause publishers in online ad operations and billing – and the history of the formation of the industry’s leading solution: Ad-Juster.
eHealthcare Solutions President & CEO, R.J. Lewis, talks to MM&M about pharma’s use of technology-enabled marketing, custom digital solutions, key trends, and innovation.