Display Advertising Discrepancies Part I – Trafficking Errors

by Ilya Iaskevich This two part series will cover errors that can occur when tracking a display advertising campaign across multiple systems. The success of a Display Advertising Campaign (also referred to as a banner advertising campaign) can be measured through a combination of different metrics. However, the most fundamental metric is the “impression.” An […]

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This post is in: Data & Measurement, Display Advertising, Tools & Technologies

Date posted: February 25, 2015

Will the Apple Watch have Advertising Opportunities?

by Diana Di Gioia The Apple Watch is set to be released this month. It will have customizable technology and apps that people are already raving about. Many companies are trying to seize this as an opportunity for additional marketing space. This new type of ad space will only increase visibility of brands and marketing […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Mobile Marketing

Date posted: February 18, 2015

Nano Pill being developed by Google X to detect diseases such as cancer

Google X, the radical innovation of Google designed to experiment and commercialize disruptive innovations such as the driverless car, and the contact lens that detects glucose levels, has announced they are working on a nano pill that they expect to have in doctor’s hands within ten years, designed to help detect diseases like cancer much […]

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This post is in: Future of Marketing, Google, Trends in Advertising & Publishing

Date posted: February 17, 2015

Pfizer a leader in use of big data to improve outcomes

Pfizer is a pharmaceutical leader in the use of big data to improve outcomes.  A great guest post by Geno Germano at Pfizer talks about what Pfizer is already doing today, as well as outlining things to come, regarding the use of big data and technology to improve patient outcomes.  Pfizer again is demonstrating it’s […]

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This post is in: Future of Marketing, Healthcare Reform, Trends in Advertising & Publishing

Date posted: February 16, 2015

EHS Signs Exclusive Agreement with AORTA Journal

A New Opportunity for Advertisers to Reach Healthcare Professionals Focused on Cardiovascular Disease EWING, NJ, January 15th, 2014 – eHealthcare Solutions (EHS) is proud to announce it has signed an agreement with AORTA, the official journal of the Aortic Institute at Yale-New Haven Hospital. This partnership expands EHS Cardiology channel and extends it to include […]

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This post is in: Announcements & News from EHS

Date posted: February 13, 2015

EHS Announces Six New Sites Focused on Diabetes Content

EWING, NJ, January 15th, 2014 – eHealthcare Solutions (EHS) is proud to announce it has signed agreements with Mendosa.com, OmniChannel Health Media, and NuFit Media to represent six new sites including: Mendosa.com, CDiabetes.com, DiabetesDigest.com, UnSugarize.com, Dietanalytics.com, and wellwithinyou.com. These sites build upon the reach of EHS diabetes channel for Health Care Professionals, which includes the […]

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This post is in: Announcements & News from EHS

Date posted: February 1, 2015

A view of the diabetes market from a futurist

There is much excitement and debate about potential value of disruptive new innovations such as the glucose measuring contact lens by Google.  Some feel this will revolutionize patient care, others poke holes with seemingly basic observations such as most people with diabetes can’t wear contact lenses, so how is this possibly going to work.  Love […]

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This post is in: Future of Marketing, Tools & Technologies, Video

Date posted: January 30, 2015

Adopting a Multi-Channel Marketing Strategy in Pharma

With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated part of communications” […]

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This post is in: Best Practices, Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Traditional Advertising

Date posted: January 27, 2015