The Machines are Taking Over

Programmatic has the Power to Benefit Pharma Advertising Programmatic buying – buying online advertising through a machine-to-machine marketplace – is changing digital advertising.  While programmatic advertising has been a staple for consumer packaged goods (CPG) for several years, accounting for 52% of non-search digital ad spend,1 pharmaceutical brands have been slower to adapt.  However, this […]


This post is in: Ad Exchanges & Programmatic

Date posted: October 6, 2015

Socialize Your Patient Engagement Strategy

Pharma Guy, John Mack, recently collaborated on a pharmaceutical marketer how to text-book with Letizia Affinito called, “Socialize Your Patient Engagement Strategy” How Social Media and Mobile Apps Can Boost Health Outcomes. The text is a great read and addresses all things digital marketing and social media in this deep exploration and overview of the […]


This post is in: Best Practices, Display Advertising, Future of Marketing, Media Consumption, Mobile Marketing, ROI, Social Media, Video

Date posted: September 9, 2015

Now Available – Results: The Future of Pharmaceutical and Healthcare Marketing

A perfect storm of healthcare: A shift is underway in the pharmaceutical industry, from that of a one-size-fits-all to a targeted approach. Driven by increasing government regulation, changing reimbursement models, dropping prices due to generics, and growing expense to develop branded drugs – success in pharmaceuticals requires a better approach. The new book, Results: The […]


This post is in: Advertising, Announcements & News from EHS, Future of Marketing, Healthcare Reform, Trends in Advertising & Publishing

Date posted: September 1, 2015

Is Your Website Compliant with the EU Cookie Law?

A How-to Guide for Complying with EU Cookie Legislation On July 27, Google launched a new user consent policy for publishers that run Google AdSense (also includes AdX). If you run AdSense on your site and if your website attracts visitors from any country in the European Union, Google is encouraging you to comply with […]


This post is in: Announcements & News from EHS, Best Practices, Display Advertising, Google, Online Publishing, Publishing, Tools & Technologies

Date posted: August 28, 2015

The Top 10 Things I Learned as an Intern at eHealthcare Solutions

“EHS is the leading solutions-focused, premium advertising network specializing in the digital healthcare marketplace.” This is eHealthcare Solution’s company description that I found on their website when researching my internship position before the initial start date. To be brutally honest, I didn’t fully understand what it meant. In fact, I didn’t understand it at all, and I […]


This post is in: Announcements & News from EHS

Date posted: August 3, 2015

Native Mobile Ads: Increase Your User Engagement

3 ways mobile ad strategies can go native from Mobile Marketer discusses the effectiveness of making the transition from interstitial and banner ads to native ads. Native ads on mobile platforms increase user engagement by 100-400% as compared to banners. Native ads have the disadvantage, however, of breaking the one-size-fits-all approach to banner ads.  A […]


This post is in: Display Advertising, Future of Marketing, Mobile Marketing

Date posted:

This is Water

This is Water is a portion of a speech given by author David Foster Wallace at the 2005 Kenyon College Commencement set to video. Although the speech is directed toward recent graduates of college, Wallace’s message is both timeless and inspiring. This is a video every adult in the workforce should watch. The message, as […]


This post is in: Announcements & News from EHS

Date posted:

Putting Your Brand Inside of a Micro-Moment

ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include:  “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and “where-do-i-even-start-moments.” These micro-moments […]


This post is in: Google, Mobile Marketing, Trends in Advertising & Publishing

Date posted: July 29, 2015

July 2015 – Social Media Mysteries Explained – The Connection

Your Monthly Prescription for Ad Industry Updates | June 2015 Topics of the Month On June 17, eHealthcare Solutions held a viewability best practices seminar for publishers. This seminar is now available online. You will also find case studies and many more useful resources to help you understand and overcome the challenges of viewability: Viewability […]


This post is in: The Connection Archive

Date posted: July 28, 2015

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