Putting Your Brand Inside of a Micro-Moment

by Bridie Lawlor ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include:  “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and […]

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This post is in: Google, Mobile Marketing, Trends in Advertising & Publishing

Date posted: July 29, 2015

July 2015 – Social Media Mysteries Explained – The Connection

Your Monthly Prescription for Ad Industry Updates | June 2015 Topics of the Month On June 17, eHealthcare Solutions held a viewability best practices seminar for publishers. This seminar is now available online. You will also find case studies and many more useful resources to help you understand and overcome the challenges of viewability: Viewability […]

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This post is in: The Connection Archive

Date posted: July 28, 2015

June 2015 – GAME CHANGER – The Connection

Your Monthly Prescription for Ad Industry Updates | June 2015 Topics of the Month On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary webinar for Publishers on viewability: GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue This “how-to” seminar for Publishers will show examples […]

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This post is in: The Connection Archive

Date posted: July 27, 2015

Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies

by Lauren Socienski In the past decade, social media has had a significant impact on how brands are able to communicate with their consumers. It has opened and continues to open doors for marketers and advertisers to allow more direct and intimate conversations with their target audiences. Not only can marketers now reach out to […]

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This post is in: Advertising, Best Practices, Social Media, Tools & Technologies

Date posted: July 7, 2015

5 Best Practices for Optimizing Organic Social Media Content

by Diana Di Gioia Optimizing your content on social media is important to keep in mind when marketing your brand or service. Below is a checklist of best practices for building your organic content to boost your social media marketing stance. Following the below points will allow you to build a strong presence on social […]

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This post is in: Social Media

Date posted: July 3, 2015

Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content

by Katelynn Mareno Over the last decade social media has become a major part of everyday life.  The first thing most people do when they wake up is go on Facebook, Twitter, Instagram, etc. Are you utilizing social media in the best way to promote your brand? Planning your content around a flexible schedule will […]

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This post is in: Announcements & News from EHS, Best Practices, Social Media, Tools & Technologies, Trends in Advertising & Publishing

Date posted: July 2, 2015

Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise

Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands.  This change affects only brands with black box warnings and brands that require adverse event information as part of the ad. Changes go into effect on July 20, 2015. Summary: In text ads, instead of two […]

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This post is in: Announcements & News from EHS

Date posted: June 26, 2015

GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue

On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue This “how-to” seminar for Publishers will show examples including: → best layout and placement of ads on your website → lazy […]

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This post is in: Announcements & News from EHS, Publishing, Trends in Advertising & Publishing, Viewability

Date posted: June 9, 2015

The Best Social Media Channels for Healthcare and Pharmaceutical Marketers

by Daniel Mullen Marketers in the healthcare and pharma space have been hesitant to take advantage of the contemporary and mammoth industry of social media. With over 1.4 billion people using Facebook everyday1, the potential number of eyeballs advertisers could reach simply cannot be ignored. Much of the apprehensiveness surrounding this topic arises because of […]

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This post is in: Social Media

Date posted: June 4, 2015

2015 Internet Trends by Mary Meeker

by R.J. Lewis Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference in Palos Verdes, CA.  She was the Internet cheerleader in the bubble leading up to the dot com bust, and is still very bullish on digital, saying we are only […]

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This post is in: Trends in Advertising & Publishing

Date posted: June 3, 2015