John Burke Joins eHealthcare Solutions as Chief Revenue Officer

eHealthcare Solutions is very pleased to announce that John Burke has joined EHS as Chief Revenue Officer (CRO).  John comes to EHS with 25 years of experience in the publishing, advertising and digital media industries. He began his career at Reed Elsevier Publishing, and subsequently held sales and business development roles in digital media at […]

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This post is in: Announcements & News from EHS

Date posted: May 29, 2015

Issue 5 – May 2015 – The Connection – “Dark Social” your next big marketing opportunity!

Your Monthly Prescription for Ad Industry Updates | May 2015 Digital Bits – Analytics, Ad Serving, Social Media Have you ever heard of “dark social?” This is untrackable web traffic that may come into your analytics program as “Direct.” New research indicates that dark social may mainly come from Facebook. Putting this to the test, […]

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This post is in: The Connection Archive

Date posted: May 18, 2015

Issue 4.5 – April 2015 – Special Edition Mobile

Your Monthly Prescription for Ad Industry Updates | April 2015 – Special Edition Is Your Site Ready for Google’s “Mobile Friendly” Update? On Tuesday, April 21, 2015, Google will unleash its latest algorithm update, currently called the “mobile friendly” update. eHealthcare Solutions’ Publisher Relations Team researched the algorithm change to determine how it will affect […]

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Issue 3 – March 2015 – Pfizer Leads in Big Data

Your Monthly Prescription for Ad Industry Updates | March 2015 Digital Bits – Analytics, Ad Serving, Social Media The success of a Display Advertising Campaign can be measured through a combination of different metrics. However, the most fundamental metric is the impression. It is the job of an Ad Trafficker to set up each campaign […]

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Issue 1 – January 2015 – Viewability for 2015

Your Monthly Prescription for Ad Industry Updates | January 2015 Digital Bits – Analytics, Ad Serving, Social Media Has your site recently had a big boost in organic traffic or conversely have you been left hanging out to dry with a noticeable decrease in organic traffic? You might have been hit by a Google Algorithm […]

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“Dark Social” Could Open a Whole New Audience for Pharma

By Daniel R. Mullen If your brand is using the internet to leverage your digital advertising campaigns, chances are you are neglecting over two-thirds of your social media impact.  Compared to the popular social media platforms, like Facebook and Twitter, the term “Dark Social” refers to the content being shared through more private forms of […]

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This post is in: Email Marketing, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 5, 2015

Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only than Desktop-Only internet users. Social media […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Check Your Site’s traffic for Google’s Mobile-Friendly update

by Renee Kennedy Google began the roll-out of the mobile-friendly update on April 21, 2015. According to SearchEngineLand.com, as of May 1, the roll-out is complete, however the reindex has not been complete, so you may not see any significant impact on your site traffic for a few more weeks. The directions below will show […]

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This post is in: Best Practices, Data & Measurement, Mobile Marketing

Date posted: April 28, 2015