Congratulations to EHS President & CEO, R.J. Lewis, who was named one of the 100 Most Inspiring People in the Life Sciences Industry by PharmaVOICE.
Most people have heard of the click farm sites where you can “buy” a huge number of likes for just a few dollars in just a matter of hours. But what about buying Facebook ads themselves? How much are you spending here, and what exactly are you getting. This is an interesting video that illustrates […]
Ad Bot traffic and fradulent impressions on the web are not just impacting the long-tail sites or MFA (made for AdSense) sites. Premium publishers are being affected as well, and it is not helping their revenues. What impacts have you seen? What are you doing about it?
EHEALTHCARE SOLUTIONS NAMED PM360 PHARMA CHOICE WINNER FOR BEST SELF PROMOTION PRINT “MARKETER’S BEST FRIEND” Ewing, NJ 1/24/2014— PM360, a monthly magazine for marketing decision makers in the pharmaceutical, biotech and medical device industries, has named eHealthcare Solutions as a Pharma Choice Bronze winner in the Print Self-Promotion Category. Orchestrated by Rob Carmignani, JoElynn Cook […]
Care to comment and be bold enough to put it in writing?
Here’s an interesting innovation that could add some new life into print, while killing the QR code. Why print a seperate computer readable QR code, when computers are learning to read better every day (and recognized any unique pattern). Could this innovation save print, or at least breathe in some new life? Perhaps. It […]
The EHS Physician/HCP Network: More than 88 premier digital properties The leading healthcare professional societies, associations, and media companies in the pharmaceutical/healthcare vertical Ranked #1 for digital reach to physicians/HCPs Nearly 4x the reach of the closest competitor Nearly 3x the reach of the next four competitors combined Highly active and engaged audiences 7.6 million unique monthly visitors 79 million total […]
In preparing my 2014 predictions, I realized that while these were published in PM360, my 2013 predictions never made it onto our blog. So here they are (unedited from original writing) for reference. How’d I do? So what does 2013 have in store? Here are my top 10 prediction for what to look out […]
A new CMO Club poll, which surveyed 600 CMOs, with 130 responding, found that nearly half of brands are planning to evaluate working directly with demand side ad buying platforms, or DSPs, and another 15.4% are already doing so, bypassing their ad agencies entirely. This reinforces my various posts that speculate that the advertising agency […]
Here is a PM360 piece that we are quoted in regarding pharma’s participation in programmatic media buying. Programmatic buying allows for an open marketplace of buying and selling of media through a bidding process. While purchases can be done across many parameters, sites, contextual, search terms, etc… the big shift is towards buying “audiences” not […]
. According to the IAB, the proposed tax legislation that will be coming to the floor for review will move advertising, as a line item expenditure for businesses, from 100% deductible to 50% deductible in year one, with the remaining 50% of the expenditure to be deducted equally over the following 10-year period. Since much […]