Social Media & Mobile Advertising on the Rise

by Katelynn Mareno MarketingCharts reported  4 trends in US online advertising spending, including mobile and social media ad jumps. Although non-mobile desktops are still prominent, non-mobile search reduced to 38% from 43% in 2013 and mobile ad spending grew by 76%. This  shows that more  US Adults are more Mobile-Only then Desktop-Only internet users. Social media […]

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This post is in: Display Advertising, Future of Marketing, Mobile Marketing, Social Media, Trends in Advertising & Publishing

Date posted: May 4, 2015

Check Your Site’s traffic for Google’s Mobile-Friendly update

by Renee Kennedy Google began the roll-out of the mobile-friendly update on April 21, 2015. According to SearchEngineLand.com, as of May 1, the roll-out is complete, however the reindex has not been complete, so you may not see any significant impact on your site traffic for a few more weeks. The directions below will show […]

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This post is in: Best Practices, Data & Measurement, Mobile Marketing

Date posted: April 28, 2015

Mobile Optimization Best Practices & Quick Fixes

by Katelynn Mareno With over 80% of adults online using smartphones and tablets, mobile optimization is necessary for all publishers.  On April 21st, Google will deprioritize sites based on their mobile optimization. Here are a few best practices to enhance your mobile optimization: Make your site Mobile Responsive with “responsive design:” A mobile responsive site […]

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This post is in: Best Practices, Google, Mobile Marketing

Date posted: April 17, 2015

Where Will Your Site Stand After Google’s “Mobile Friendly” Algorithm Update?

by Daniel R. Mullen Google has announced that on Tuesday, April 21, 2015, it will be bringing a major change to its search engine algorithm.  This update will focus expressly on whether your website, landing pages, and blog are fully optimized for mobile.  Those sites that are mobile optimized will enjoy a dramatic Google search engine ranking […]

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This post is in: Advertising, Display Advertising, Google, Mobile Marketing, Tools & Technologies

Date posted: April 16, 2015

Viewability Articles and Resources

Best Practices: Viewability Best Practices for Publishers – eHealthcare Solutions – April 30, 2015 Viewability Best Practices for Advertisers – eHealthcare Solutions – April 30, 2015 Analytics Programs Certified by MRC: MRC is the Media Rating Council MRC Accredited Viewable Display Impression and/or Ad Verification Vendors as of 3/15/15 Viewability Benchmarks: Viewability Benchmarks Winter 2015 […]

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This post is in: Announcements & News from EHS, Best Practices, Viewability

Date posted: April 2, 2015

Big Buyer Taking Media In House… Trend or Exception?

Land Rover is taking its advertising “in-house” via an in-house agency. Is this a trend?  Increasingly with technology make it really easy to buy and sell audience and media online, we are seeing more clients take control of their marketing spend and execution, which is further disrupting the agency business model.  Is this a good […]

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This post is in: Advertising, Display Advertising, Future of Marketing, Trends in Advertising & Publishing

Date posted: March 30, 2015

Progressive Communication through Slack

by Diana Di Gioia In August 2013, Slack was introduced. The simple communication application is now being used by 500,000 users – 135,000 of those users are paying for the service. So what makes Slack the fastest growing business application in history? Slack is being used as the main form of communication for many tech-savvy […]

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This post is in: Tools & Technologies

Date posted: March 27, 2015

Benchmarks from comScore 2014

If you haven’t read this white paper by comScore, yet, I highly recommend it: 2015 US Digital Future in Focus It has some good benchmarks, here are some samples: Viewability for display getting better but still woefully under-performing – In Q3 2014, 46% of display impressions were actually viewable. This means that 54% of impressions […]

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This post is in: Data & Measurement, Display Advertising, Viewability

Date posted: March 26, 2015