Paid Search: Google is Changing the Way Black Box Pharma Brands can Advertise

Google is changing the rules for advertising in Google’s paid search platform (Google Adwords) for black box pharmaceutical brands.  This change affects only brands with black box warnings and brands that require adverse event information as part of the ad. Changes go into effect on July 20, 2015. Summary: In text ads, instead of two […]

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This post is in: Announcements & News from EHS

Date posted: June 26, 2015

GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue

On June 17 from 2:00-3:00 p.m. EST, eHealthcare Solutions is offering a complimentary live webinar for Publishers on viewability: GAME CHANGER – Viewability Best Practices: Stay Ahead of the Curve and Preserve Your Revenue This “how-to” seminar for Publishers will show examples including: → best layout and placement of ads on your website → lazy […]

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This post is in: Announcements & News from EHS, Publishing, Trends in Advertising & Publishing, Viewability

Date posted: June 9, 2015

The Best Social Media Channels for Healthcare and Pharmaceutical Marketers

by Daniel Mullen Marketers in the healthcare and pharma space have been hesitant to take advantage of the contemporary and mammoth industry of social media. With over 1.4 billion people using Facebook everyday1, the potential number of eyeballs advertisers could reach simply cannot be ignored. Much of the apprehensiveness surrounding this topic arises because of […]

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This post is in: Social Media

Date posted: June 4, 2015

2015 Internet Trends by Mary Meeker

by R.J. Lewis Mary Meeker, formerly with Morgan Stanley, now with Kleiner Perkins, delivered a 196 slide “Internet Trends 2015” at the recent Code Conference in Palos Verdes, CA.  She was the Internet cheerleader in the bubble leading up to the dot com bust, and is still very bullish on digital, saying we are only […]

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This post is in: Trends in Advertising & Publishing

Date posted: June 3, 2015

The State of Social Media and Pharma Brands – June 2015

By Renee Kennedy Patients, caregivers and even HCPs are turning to social media to get the answers they need about side effects and efficacy of specific drugs. Some of the drug information currently on social media is negative and does not help patients understand their options. If pharma brands want to turn this media to […]

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This post is in: Social Media

Date posted: June 2, 2015

Social Media Strategy for Healthcare & Pharmaceutical Marketing

eHealthcare Solutions applies social media to healthcare and pharmaceutical marketing strategy in a systematic way. We have tested the major channels and experimented with new social media tools. We have taken classes, consulted with experts, and will continue to “whack the social media marketing pinata with our ‘why’ stick until money or viewable impressions come […]

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This post is in: Social Media

Date posted: June 1, 2015

John Burke Joins eHealthcare Solutions as Chief Revenue Officer

eHealthcare Solutions is pleased to announce that John Burke has joined EHS as Chief Revenue Officer (CRO). John comes to EHS with twenty-five years of experience in the publishing, advertising and digital media industries. He began his career at Reed Elsevier Publishing, and subsequently held leadership roles at Ziff-Davis Publishing, Microsoft, and Time Inc. Most […]

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This post is in: Announcements & News from EHS

Date posted: May 29, 2015

Issue 5 – May 2015 – The Connection – “Dark Social” your next big marketing opportunity!

Your Monthly Prescription for Ad Industry Updates | May 2015 Digital Bits – Analytics, Ad Serving, Social Media Have you ever heard of “dark social?” This is untrackable web traffic that may come into your analytics program as “Direct.” New research indicates that dark social may mainly come from Facebook. Putting this to the test, […]

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This post is in: The Connection Archive

Date posted: May 18, 2015

Issue 4.5 – April 2015 – Special Edition Mobile

Your Monthly Prescription for Ad Industry Updates | April 2015 – Special Edition Is Your Site Ready for Google’s “Mobile Friendly” Update? On Tuesday, April 21, 2015, Google will unleash its latest algorithm update, currently called the “mobile friendly” update. eHealthcare Solutions’ Publisher Relations Team researched the algorithm change to determine how it will affect […]

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This post is in: The Connection Archive

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