Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media

On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM Viewability Congress to discuss the viewability standards set by the IAB in 2015. The congress, held by the Association of Medical Media (AMM), sought to gather testimonies of key stakeholders in order to […]

Read more...

This post is in: Advertising, Announcements & News from EHS, Publishing, Viewability

Date posted: February 10, 2016

Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall

Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view ads are more effective overall than ads that don’t fall into the MRC viewability standard of 50% in view for at least one second. However, they also discovered that the “time-in-view” was a […]

Read more...

This post is in: Viewability

Date posted: February 8, 2016

Medical publishers eye new ad viewability rules

MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective is that professional medical content differs from other online advertisers, such as the consumer packaged goods and automotive sectors. “It is distinguished from general web content in many ways, including in its scarcity […]

Read more...

This post is in: Viewability

Date posted: January 28, 2016

PM360 Transcript of Rountable on RESULTS: The Future of Pharmaceutical Marketing

Check out Kathleen M. Gilligan’s transcript of the PM360 roundtable on RESULTS: The Future of Pharmaceutical Marketing. Mark Weiss, Director, Multi-Channel Marketing – Digital Hub Lead at Bristol-Myers Squibb, moderates. Here are some snippets of the transcript: Scott Weintraub: With all of the change occurring in healthcare, I found it very frustrating that many pharmaceutical […]

Read more...

This post is in: Advertising, Publishing, Trends in Advertising & Publishing

Date posted:

PM360 Roundtable Webinar

Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. See the free webinar now. Marc Weiss, Director of Multichannel Marketing at Bristol-Myers Squibb, moderates. Discussion points include: 1. Regional Marketing Approach – analyzing sales performance based on geography, population and other demographics in order to discover the […]

Read more...

This post is in: Advertising, Future of Marketing, Publishing, Trends in Advertising & Publishing

Date posted: January 13, 2016

January 2016 – 2016 Benchmarks for U.S. Healthcare Industry – The Connection

Your Monthly Prescription for Ad Industry Updates | December 2015 Topics of the Month PM360 Roundtable Webinar Listen to the complimentary webinar from the authors of RESULTS: The Future of Pharmaceutical and Healthcare Marketing. Marc Weiss, Director of Multichannel Marketing at Bristol-Myers Squibb, moderates. Discussion points include: 1. Scott Weintraub on Regional Marketing – analyzing […]

Read more...

This post is in: The Connection Archive

Date posted:

2016 Benchmarks for U.S. Healthcare Publishers and Advertisers

Download the free PDF With new standards, the healthcare industry needs new benchmarks Since early 2015, healthcare marketers have been grappling with new viewability standards set by the Media Rating Council (MRC). Through various roundtables, articles, and webinars, the healthcare advertising industry has been trying to keep pace with MRC standards. Stakeholders include healthcare publishers, […]

Read more...

This post is in: Advertising, Data & Measurement, Mobile Marketing, Publishing, Trends in Advertising & Publishing, Viewability, Whitepapers

Date posted: January 12, 2016

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close