Our new publisher partner, HealthyWomen.org, has teamed up with Woman’s Day to find out how women take control of their health. They want to know: How do you keep track of all the medical tests and screenings you need to take? These two big-name publishers are able to leverage their massive reach to and stellar reputations [...]
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
A year ago, the January 2011 edition of PM360 Magazine included RJ’s thoughts on what the new year would bring. Now, in January 2012, let’s take a look back and see how well his “crystal ball” hit the mark. PREDICTION #1 The piloting of mobile programs will become mainstream for pharma. As success is demonstrated, [...]
eMarketer has published the latest information on email marketing performance in the pharmaceutical industry.
The healthcare publisher deal space continues to heat up with Remedy Health Media acquiring HealthCentral. Cunnion in Schroeder out. Remedy Health Media Acquires HealthCentral – Kara Swisher – News – AllThingsD.
Maybe it’s Lipitor’s pending loss of patent protection and the drought in pharmaceutical pipelines, or more likely perhaps is the announcement of significant minority shareholder positions by both Carl Icahn and George Soros in recent weeks and the interesting phone calls with management that likely took place since)… Or perhaps is competition from Everyday Health, [...]
Michael Fogarty, Senior Vice President and Global Publisher of BabyCenter, told eMarketer “It’s very clear that moms are using mobile in different ways from the general women’s mobile segment because motherhood instigates mobile usage. We learned that 53% of moms actually purchased a smartphone as a result of becoming a mom.” So, if you have [...]
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