Review of “IAB’s Primer for Publishers on Improving Ad Viewability”

In March 2016, the IAB provided a primer for publishers covering the main variables of how to improve ad viewability. You will find a condensed list of best practices below. Main Takeaways: The primer suggests that it is the publisher’s responsibility to stay on the cutting edge of technological advances in viewability measurement. Furthermore, publishers […]

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This post is in: Best Practices, Online Publishing, Trends in Advertising & Publishing, Viewability

Date posted: April 4, 2016

What is Considered Duplicate Content by Google’s Panda Algorithm?

What exactly is duplicate content? Google’s algorithm, Panda, exists to keep sites with low quality content from ranking in search engines. One variable of Panda is duplicate content. According to Google, duplicate content is made up of “substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” […]

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This post is in: Best Practices, Google, Paid & Organic Search (SEM/SEO), Social Media

Date posted: March 30, 2016

Google Eliminates Right Rail PPC Ads

There has been a lot of hubbub about Google ending the right rail pay-per-click ads on their search results pages on desktop. Do you think Google would end a program if it was making them a profit? The top 3-4 text ad spots have always been the coveted listings. The click-through-rates (CTRs) on text ads […]

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This post is in: Google, Paid & Organic Search (SEM/SEO)

Date posted: March 7, 2016

Google Releasing Another Penguin?

Google has several algorithms that can have a significant impact on your website traffic each time they are updated. The following algorithms have the potential to affect your organic search traffic from Google: Panda – Last update July 17, 2015: The Panda algorithm was rolled out for the first time in February 2011. Since then […]

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This post is in: Best Practices, Google, Paid & Organic Search (SEM/SEO)

Date posted: March 5, 2016

Google AMP: What it Means to Marketing in Healthcare / Pharma

Google’s lead on the new Accelerated Mobile Pages (AMP) venture is perfectly in-line with Google’s stated goal of making the internet quicker, more versatile and superior. Certainly it will be superior to the existing ways of loading the internet on mobile devices. The basic markup language behind AMP is AMP HTML. It is a stripped-down […]

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This post is in: Future of Marketing, Google, Mobile Marketing, Paid & Organic Search (SEM/SEO)

Date posted: March 2, 2016

Is Viewability Killing the Golden Goose of Loyal Audience?

Media prices have always historically reflected a price for the “opportunity to see” an ad, not a guarantee that the ad would be seen. However, some agencies have jumped on new technology that measures “viewability” as a means to renegotiate and pay only for viewable advertising. Any time you change compensation terms in an agreement, […]

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This post is in: Display Advertising, Tools & Technologies, Trends in Advertising & Publishing, Viewability

Date posted: February 18, 2016

Recapping AMM’s Viewability Congress – Passionate Testimony from Leaders in Medical Media

On February 4, 2016, over 80 influential leaders in medical media, including publishers, agencies, advertisers and other stakeholders, gathered for the AMM Viewability Congress to discuss the viewability standards set by the IAB in 2015. The congress, held by the Association of Medical Media (AMM), sought to gather testimonies of key stakeholders in order to […]

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This post is in: Advertising, Announcements & News from EHS, Publishing, Viewability

Date posted: February 10, 2016

2016 Viewability Best Practices for U.S. Healthcare Publishers and Advertisers

Download the free PDF Viewability is a metric used to determine if the ads on a website are actually being seen by visitors. An ad is considered “viewable” if 50% of the ad is visible for 1 second or more. Non-human traffic (NHT) is deeply integrated with viewability measurement. NHT is defined as traffic that […]

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This post is in: Best Practices, Viewability, Whitepapers

Date posted: February 9, 2016

Viewability Correlates to Ad Effectiveness, but Time-In-View Better Predictor of Ad Recall

Integral and Cadreon recently completed a study to determine if a “viewable” ad is an effective ad. The study concluded that in-view ads are more effective overall than ads that don’t fall into the MRC viewability standard of 50% in view for at least one second. However, they also discovered that the “time-in-view” was a […]

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This post is in: Viewability

Date posted: February 8, 2016

Medical publishers eye new ad viewability rules

MM&M report on the Association of Medical Media AMM Viewability Congress coming up on February 4, 2016 in NYC. The group’s perspective is that professional medical content differs from other online advertisers, such as the consumer packaged goods and automotive sectors. “It is distinguished from general web content in many ways, including in its scarcity […]

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This post is in: Viewability

Date posted: January 28, 2016

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