Adopting a Multi-Channel Marketing Strategy in Pharma

by Samuel Ferrante With another year come and gone, the Pharmaceutical Advertising Market continues to adapt to an ever-changing digital environment at a quickening pace. Though change has remained constant over time, 2014 marked an important shift when “most healthcare professionals are now ‘digital natives’: they have grown up with digital technology as an integrated […]


This post is in: Best Practices, Future of Marketing, Mobile, Native Advertising, News, Online Advertising, Social Media, Traditional Advertising

Date posted: January 27, 2015

eHealthcare Solutions introduces the Focal Point suite of products

We are pleased to introduced the advanced geo-medical targeting suite of products called Focal Point. In essence, Focal Point gives the marketer the ability to reduce waste in the digital media buying by focusing their marketing spend on the most highly concentrated areas of the country where diagnosed patients live or where their prescriptions, or […]


This post is in: Advertising, Best Practices, Data & Trends, Future of Marketing, Measurement, Online Advertising, Online Publishing, ROI

Date posted: January 23, 2015

How to Convince Patients that Technology can Save Their Lives

Last year, eHealthcare Solutions acquired an e-commerce business that sells a variety of products to people who suffer from diabetes. We believe in these products because we know they can truly change a patient’s health outlook. For instance, one of the products we offer is the A1CNow monitoring system that measures the average blood glucose […]


This post is in: Best Practices, Marketing, Mobile

Date posted: January 13, 2015

Viewability Benchmarks for 2015

What is the number one thing you should do to move your analytics into 2015? Publishers: Make sure you are measuring viewability and using the results to improve your site. Advertisers: Make sure your agencies are monitoring viewability statistics. What is viewability? Viewability is a metric to determine if the ads on a site are […]


This post is in: Best Practices, Data & Trends, Future of Marketing, Measurement, News, Viewability, Viewability

Date posted: December 30, 2014

Email & Social Media are the Winners!

In 2015, looks like Email and Social Media programs will benefit the most from budget increases, while Print is getting the shaft. Mobile, Search (both Organic and Paid), and Display Advertising are fighting for third place for budget money. Increasing subscriber engagement through Welcome and Loyalty email programs are a top priority for marketing plans […]


This post is in: Data & Trends, Email marketing, Future of Marketing, Social Media

Date posted: December 16, 2014

Pandas, Penguins and Pirates, Oh My!

Has your site recently had a big boost in organic traffic or conversely have you been left hanging out to dry with a noticeable decrease in organic traffic? You might have been hit by a Google Algorithm update. Google has three major algorithms that can have a significant impact on your traffic each time they […]


This post is in: Best Practices, Google, Search (SEO, SEM) & More

Date posted: December 9, 2014

Ahh.. the dreaded banner ad

A NY Times piece on the dismal history of the accidental banner ad, that went on to ruin the web. While there is some merit to the authors piece, this is a little too negative in my opinion, and doesn’t bring the balances perspective that is required of a publication like the NYT. How about […]


This post is in: News

Date posted: November 6, 2014

Interview with Craig DeLarge

I want to thank Craig DeLarge for joining us for a 90@90 publisher summit and conducting a very in-depth video interview for our publishing partners and sharing insights from the pharma marketing suite.  We took this interview and broke it into two parts for viewing on the site.  Watch and enjoy and please feel free […]


This post is in: Best Practices, Data & Trends, Future of Marketing, Healthcare Reform, Marketing, Mobile, Online Advertising, Online Publishing, Publishing, ROI, Social Media, Social Media, Traditional Advertising, Traditional Publishing, UGC - User Generated Content, Video (Digital)

Date posted: October 27, 2014

Print enjoyed a rebound for first half 2014

With a sigh of some relief, print publishers have enjoyed a rebound in the first half of 2014 after a rough 2013.  MM&M reports on the latest release of Kantar Data highlighting the top 20 publications with growth and featuring comments from some advertising and publishing leaders.  There is also a great list of the top […]


This post is in: Data & Trends, Online Advertising, Online Publishing, Traditional Publishing

Date posted: October 15, 2014