Words of wisdom from R.J. Lewis: “We believe that the digital media buy should be part of the broader strategy. So the sooner [pharma brand managers begin defining their digital media buy], the better. We’ve seen the most success when online is actually front and center. And as digital grows in importance, we’re seeing more clients make online the hub of the [...]
Simon Sinek delivers a powerful and refreshing talk on the power of the questions “why” and the power and appeal of having a clear and meaningful purpose. A must watch for leaders everywhere. Do you know your companies “why”?
Data shows that the popularity of mobile healthcare is growing rapidly, as the charts below demonstrate. Involved in digital planning or integration? Check out the Mobile Strategy for Pharma Conference this June 13-14 in Woodbridge, NJ.
Pharma Marketers Move toward Mobile AN eMARKETER INTERVIEW WITH: R.J. Lewis CEO, e-Healthcare Solutions June 06, 2011 R.J. Lewis formed e-Healthcare Solutions in 1999 as a vertically focused ad network. Targeting the healthcare industry, e-Healthcare Solutions works with both advertisers and publishers to aggregate ad listings and to connect healthcare marketers with their target audiences. [...]
The power of digital advertising is just getting stronger. With so many iOS users (iPhone, iTouch and iPad), audience targeting is strengthening and click-through rates are increasing through this mode of media. Apple offers cutting edge technology, and so we can now provide cutting edge advertising opportunities to our customers. Read this great article with [...]
eHealthcare Solutions will be a sponsor at M2W-HC this April! If you’d like to go and haven’t registered yet, you can receive a 25% discount on admission using promo code: EHS25. Register at this link.
eHealthcare Solutions will be exhibiting at CBI iPharmaConnect next month! If you haven’t already registered but would like to go, you can receive a $300 discount as one of our partners by registering at this link and using promo code IPCEH3. Hope to see you there!
EHS will have an exhibit booth at ePharma Summit next week. Be sure to stop by Booth 11 and say hi. If you haven’t already registered but would like to go, you can receive a 20% discount as one of our partners by registering at this link and using promo code XP1706EHS.
Is Elsevier’s business model toast? There is a small but growing academic revolt underway it centered on the methods by which scientific scholarly publishing and journal article writing are produced. Check out this Forbes article for details.
At the January 19th AMM meeting at the Ney Center in NYC, R.J. gave a presentation about change, adaptation and evolution and the accelerating pace of business, as well as the changes we are seeing in marketing to physicians on the Internet. Enjoy. Comments welcome.
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