R.J. Lewis, President and founder of eHealthcare Solutions, puts together his 10 predictions on the healthcare industry for 2017.
- Significant changes to the ACA (Obamacare) are certain under President Trump.
- Increased collaboration and partnership with payers towards improving patient outcomes.
- With pharmaceutical salesforces becoming less effective due to highly restricted access, the shifting from personal to non-personal promotion (NPP) will continue.
- Programmatic ad spending for pharmaceutical companies will more than double.
Healthcare may be one of the most interesting “Big Data” petri dishes society has to offer.