JUL-2015 – Social Media Mysteries Explained
Your Monthly Prescription for Ad Industry Updates | July 2015
On June 17, eHealthcare Solutions held a viewability best practices seminar for publishers. This seminar is now available online. You will also find case studies and many more useful resources to help you understand and overcome the challenges of viewability:
This month, we continue our series of articles on Social Media Strategy for Healthcare & Pharmaceutical Marketing. Here are two more articles in the series (also be sure to check out our feature article below):
Twitter CTAs: Top 10 Most Effective Call-to-Action Strategies by Lauren Socienski, Sales Planner
5 Best Practices for Optimizing Organic Social Media Content by Diana Di Gioia, Digital Campaign Manager
Social Media Scheduling Shouldn’t be a Mystery – Plot Your Content
Over the last decade social media has become a major part of everyday life. The first thing most people do when they wake up is go on Facebook, Twitter, Instagram, etc. Are you utilizing social media in the best way to promote your brand? Planning your content around a flexible schedule will help get your social media on track. The benefits of using a schedule are keeping your social media fresh with regular content and spreading responsibility among team members.
Katelynn Mareno, Partner Relations Manager, discusses the considerations and steps to create a solid social media editorial calendar for pharmaceutical brands.
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