by Bridie Lawlor ThinkWithGoogle, a Google showcase feature which gives creative insights and intelligence on digital marketing, has promoted a video that highlights the importance of targeting brands towards the “micro-moments” of consumers. Micro-moments can be described as the impulsive, real-time, life-event driven searches of consumers. Some examples of micro-moments include: “new-day-start-moments”, “time-for-a-new-one-moments,” “i-can-totally-fix-this-moments,” and […]
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